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PRIVATE-LABEL DONUT MANUFACTURER
your brand.
our bakery.
Private-label donuts and muffins, made in Bulgaria.
Choose from our existing formats and flavours. Custom labelling during production is available for your market and language.

PRIVATE LABEL FOR
- Retailers
- Distributors
- Brand owners
How it works · 5 steps
HOW IT WORKS
five steps.
one clear brief.
Share your brief.
Tell us your market, channel and brand priorities.
Choose your range.
Select existing donut or muffin formats and flavours.
Review the details.
Review artwork and request trade samples. We review sample requests and reply within 3 working days.
Approve packaging.
Approve the final artwork and packaging for production.
Plan collection.
Agree collection arrangements with our team.
What you can customise
MAKE IT YOURS
your identity.
our existing range.
- Products & flavours
- Choose from the existing formats and flavours in our private-label menu.
- Artwork & packaging
- Bring your brand artwork and choose the appropriate box format.
- Market & language
- Custom labelling during production is available. Tell us your destination and label languages.
- Quantities & print runs
- Plan full pallets, foil lots and box runs in the order builder.
Our bakery & certification
SOFIA, BULGARIA / SINCE 1997
A family business.
A bakery partner.
LittleHappy™ Bakery is part of Lubimka Ltd., a family-owned Bulgarian business founded in 1997.
FSSC 22000
Certified scope: doughnuts, cupcakes, muffins.
Certificate & quality information Download the catalogueArtwork & approvals
ARTWORK & APPROVALS
- Artwork lead time
- Up to 20 business days after print design submission and confirmation
Private-label menu · August 2026. Market-specific copy and claims are agreed before production. Prices on request.
Samples & useful answers
BEFORE YOU BEGIN
a few useful
answers.
How does the builder work?
The builder converts your selection into cases and packs, then helps you choose foil lots and box runs. It prepares an enquiry; it does not place an order. You can also send an enquiry before choosing quantities.
Can I request samples and a remaining shelf-life guarantee?
Trade buyers can request samples through our enquiry form. We review requests and reply within 3 working days. The minimum remaining shelf life at pick-up is 180 days for every product. Review the sheet for your selected line.
FROM BOX TO SHELF
shelf-ready
packaging.
Shelf-ready formats for every shelf.

View pallet & loading plan

Compound arrangement: 9 stacks × 16 + 6 stacks × 15 + 3 turned stacks × 10 = 264 cases.
EUR pallet · 120 × 80 cm
Loaded height: 222.4 cm, including pallet.
Minis and 3 × 60 g multipacks use the white box. Double Donuts have a dedicated kraft carton and separate private-label box runs; multipack and Power Donuts private-label configurations remain to be confirmed.
build your
order brief.
Choose your products in full pallets, then select the foil and box runs for your brand.
FROM OUR BAKERY TO YOUR BUSINESS
ordering &
transport.
Commercial and transport information, without published prices.
branded orders.
- Minimum order
- 1 full pallet
- Pallet composition
- One SKU per pallet
- Mixed pallets
- Mixed pallets are not possible for production.
- Lead time from order
- Up to 20 business days until pick up date.
- Incoterms offered
- EXW Sofia
Sample policy
Who can request samples
Samples are for trade buyers only. We send them to:
• Importers and distributors
• Retail chains and independent retailers
• Foodservice and HoReCa operators
• Brands looking for a private label partner
We are not able to send samples to private individuals.
How to request samples
1. Send your request through Samples & enquiries and choose “Request samples”.
2. We review every request and reply within 3 working days.
3. If your request is approved, we confirm what we will send, the delivery terms and a date for a short feedback call.
Complimentary evaluation kit
Importers, distributors and retailers whose business fits our range receive a complimentary evaluation kit. It includes:
• Retail packs of the products you are interested in
• Specification sheets with ingredients, allergens, nutrition, shelf life, and case and pallet configuration
• Our product catalogue and certificates, including FSSC 22000
• A price list on request
For some requests, we ship complimentary samples on your courier account with DHL, FedEx or UPS, DPD
planning the journey.
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- Required transport temperature
- Temperature-controlled transport is recommended when temperatures exceed 25 °C. For sea transport, temperature-controlled transportation is recommended because of humidity.