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PRIVATE-LABEL DONUT MANUFACTURER

your brand.
our bakery.

Private-label donuts and muffins, made in Bulgaria.

Choose from our existing formats and flavours. Custom labelling during production is available for your market and language.

Unprinted closed white box beside its open shelf-ready tray
Unprinted shelf-ready packaging for your brand.

PRIVATE LABEL FOR

  • Retailers
  • Distributors
  • Brand owners
How it works · 5 steps

HOW IT WORKS

five steps.
one clear brief.

  1. Share your brief.

    Tell us your market, channel and brand priorities.

  2. Choose your range.

    Select existing donut or muffin formats and flavours.

  3. Review the details.

    Review artwork and request trade samples. We review sample requests and reply within 3 working days.

  4. Approve packaging.

    Approve the final artwork and packaging for production.

  5. Plan collection.

    Agree collection arrangements with our team.

What you can customise

MAKE IT YOURS

your identity.
our existing range.

Products & flavours
Choose from the existing formats and flavours in our private-label menu.
Artwork & packaging
Bring your brand artwork and choose the appropriate box format.
Market & language
Custom labelling during production is available. Tell us your destination and label languages.
Quantities & print runs
Plan full pallets, foil lots and box runs in the order builder.
Our bakery & certification

SOFIA, BULGARIA / SINCE 1997

A family business.
A bakery partner.

LittleHappy™ Bakery is part of Lubimka Ltd., a family-owned Bulgarian business founded in 1997.

FSSC 22000

Certified scope: doughnuts, cupcakes, muffins.

Certificate & quality information Download the catalogue
Artwork & approvals

ARTWORK & APPROVALS

Artwork lead time
Up to 20 business days after print design submission and confirmation

Private-label menu · August 2026. Market-specific copy and claims are agreed before production. Prices on request.

Samples & useful answers

BEFORE YOU BEGIN

a few useful
answers.

How does the builder work?

The builder converts your selection into cases and packs, then helps you choose foil lots and box runs. It prepares an enquiry; it does not place an order. You can also send an enquiry before choosing quantities.

Can I request samples and a remaining shelf-life guarantee?

Trade buyers can request samples through our enquiry form. We review requests and reply within 3 working days. The minimum remaining shelf life at pick-up is 180 days for every product. Review the sheet for your selected line.

FROM BOX TO SHELF

shelf-ready
packaging.

Shelf-ready formats for every shelf.

50 g glazed donuts · 60 g filled and seasonal donuts · muffins: Original closed box and open shelf-ready tray.
donuts & muffins.50 g glazed donuts · 60 g filled and seasonal donuts · muffinsView original box artwork ↗
View pallet & loading plan
Donuts & muffins: arranged EUR pallet with 264 cases
264 cases / pallet

Compound arrangement: 9 stacks × 16 + 6 stacks × 15 + 3 turned stacks × 10 = 264 cases.

EUR pallet · 120 × 80 cm
Loaded height: 222.4 cm, including pallet.

Download pallet plan PDF ↗

Minis and 3 × 60 g multipacks use the white box. Double Donuts have a dedicated kraft carton and separate private-label box runs; multipack and Power Donuts private-label configurations remain to be confirmed.

build your
order brief.

Choose your products in full pallets, then select the foil and box runs for your brand.

Build your private-label brief

FROM OUR BAKERY TO YOUR BUSINESS

ordering &
transport.

Commercial and transport information, without published prices.

branded orders.

Minimum order
1 full pallet
Pallet composition
One SKU per pallet
Mixed pallets
Mixed pallets are not possible for production.
Lead time from order
Up to 20 business days until pick up date.
Incoterms offered
EXW Sofia
Sample policy

Who can request samples

Samples are for trade buyers only. We send them to:

• Importers and distributors

• Retail chains and independent retailers

• Foodservice and HoReCa operators

• Brands looking for a private label partner

We are not able to send samples to private individuals.

How to request samples

1. Send your request through Samples & enquiries and choose “Request samples”.

2. We review every request and reply within 3 working days.

3. If your request is approved, we confirm what we will send, the delivery terms and a date for a short feedback call.

Complimentary evaluation kit

Importers, distributors and retailers whose business fits our range receive a complimentary evaluation kit. It includes:

• Retail packs of the products you are interested in

• Specification sheets with ingredients, allergens, nutrition, shelf life, and case and pallet configuration

• Our product catalogue and certificates, including FSSC 22000

• A price list on request

For some requests, we ship complimentary samples on your courier account with DHL, FedEx or UPS, DPD

planning the journey.

20 ft
Pallets
11
40 ft
Pallets
24
Required transport temperature
Temperature-controlled transport is recommended when temperatures exceed 25 °C. For sea transport, temperature-controlled transportation is recommended because of humidity.
Explore private label ↗
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